Dedicated Email Blasts
Email blasts are normally the most cost
effective advertising choices, as they get your message directly to the
computers of artists who may be interested -- your target
audience. They say exactly what you want them to say and look they
way you want them to look, and they stand alone, with no other
advertisements or announcements to distract from them.
We email the blast directly to nearly 8000
artists, all of whom have actively requested to be on the list, so you know they are interested. Your blast can be sent on
the date of your choosing provided the date is available and not too
close to any other mailing. The cost is only $225 for each blast.
These can be very effective, which is why we
have repeat customers. For instance, Artists Wanted/See.me has sent at
least 45 of them through us in the last year and a half. Other repeat
advertisers include Celeste Prize and The Photo Review,
Westmoreland Art Nationals, The Hunting Prize, New York Center for
Photographic Art and others. Our eblasts have also been used effectively
by the author of a New York Times Bestseller seeking artwork
for her latest book. The photography tour that used it last summer
reported: "The return was very positive since each person who joins the
workshop brings a profit of [amount withheld] -- there are several
others who are in the holding pattern for a later workshop."
What is actually mailed out is an HTML
solicitation that you design. (We can help you with the technical parts
if you need, no extra charge.) A few examples of eblasts are here.
The most effective blasts are usually those done
as HTML emails that have one or more links to the same place -- making
it easy for people to get right to the Web page with more info and a
single link there to click to order.
In addition, we also post the blast as a Web
page, also with links to your site or entry form. Then we tweet this URL
and a short announcement and also send out a synopsis on our RSS feed,
which is picked up by several services. This results in an additional
3-8000 viewings of your advertisement.
Contact us to reserve your date or to order. Thanks.
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